Knowledge base
Buy property

What is silent selling and how does it work?

Buy property

Silent selling is selling a home without ads or placement on well-known home sites. The home is discreetly offered to a select group of potential buyers through the broker's network, giving you more privacy.

Sake van der Oord
0 min reading time
13
 
November 2025
26
 
August 2023

Share this post

Link copied

What does silent auction mean?

With a silent sale, you sell your home without the general public knowing about it. There will be no sign in the yard, no ads on Funda, and your home will not be publicly advertised. Only a selective group of active home seekers will see your home.

Instead of advertising en masse, the broker discreetly shares the offer within his network of potential buyers and fellow brokers. This approach is also called discreet selling. It keeps your current home out of the spotlight, but under the attention of people who are truly interested.

Many sellers choose this when they want more control over the sales process or prefer not to publicize their relocation plans. Consider situations where privacy counts, or when you only want to advertise once there are concrete opportunities or bids.

A silent sale is also a good fit for exclusive or higher-end homes, where exclusivity and discretion are important. The relevant broker ensures that only serious interested parties are granted access, so that the sale proceeds in a calm and focused manner.

Are you looking for a home that is on silent auction? At homeup you get access to exclusive homes that cannot be found anywhere else. Sign up as a home searcher and receive instant listings of homes on silent auction.

{{cta}}

How does silent selling work?

With a silent auction, you sell your home without the general public knowing about it. Your home is not publicly advertised via Funda or classified ads, but discreetly offered to a selective group of active home seekers via the real estate agent. Only potential buyers with serious interest are given the opportunity to respond or schedule a viewing.

1. Getting acquainted and defining strategy

The real estate agent will discuss your plans, housing needs and expectations. Together you determine whether a silent auction is appropriate for your situation. Do you want to quietly explore the market first, or do you want privacy and less publicity? The real estate agent will help you choose an appropriate sales strategy.

2. Prepare price and presentation

The broker makes a presentation with photos and a description of your home. The asking price is determined but not publicly advertised. Only NVM brokers and reliable active house seekers in the network will have access to this information. This keeps your home out of the spotlight, but visible to the right potential buyer.

3. Offer to the right audience

The property is offered to a small, carefully chosen group. Often the real estate agent uses an internal exchange system or closed network for this purpose. This way, your home reaches only serious interested parties who truly match the type of home you are selling.

4. Viewings and bids

A silent sale means fewer viewers, but more focus. Viewings are by appointment only with interested buyers. As a result, negotiations proceed more calmly and without pressure from the general public. You retain control over pace, privacy and bidding moments.

5. Evaluate and scale up if necessary

Does the right buyer stay away, or do you want more visibility? Then you can easily switch to an active sale. Your home can still be listed on Funda or advertised more widely through other sales channels. So you choose how much attention your home will get and when.

Want to sell your home without everyone knowing, but with certainty? With homeup you can. You keep the peace, we take control. As a free sales agent, we guide the entire process: from a professional presentation to finding the right buyer. Thanks to our network of financially screened buyers, you know that every interested party can actually pay the sales price. This provides certainty and prevents unnecessary viewings.

What is silent selling and how does it work

What does silent selling cost?

The cost of a silent auction depends on the real estate agent you choose. In most cases, you pay the same brokerage fee as a regular home sale, even though the home is not publicly offered. Yet, at homeup, it works differently. We believe that selling your home should not cost money. That's why we sell your home for free.

With traditional real estate agents, you often pay a percentage of the sales price or a flat rate, even if the home does not sell quickly. With silent sales, selling often involves customization. This is because the broker spends extra time selecting specific buyers or advertising discreetly within his network of brokers.

Unsure if a silent auction is right for you or want to sell your home for free? Request a free valuation from us as a sales agent and find out what your home is worth within 24 hours. This way you will see what is possible, without obligation or cost.

Opting to sell for free, home stands silent sale

Why do sellers choose silent sales?

Many sellers choose silent sales because they want to sell their home without it being publicly advertised. They want peace of mind, control and security. No sign in the yard, no nosy neighbors, but the chance to sell their home to the right buyer.

The main reasons for silent sales

  • More privacy. Not everyone needs to know your property is for sale. You avoid unwanted attention and keep control of the process.
  • Peace of mind and focus. No dozens of viewings, phone calls or broker appointments. Only serious candidates get the chance to visit.
  • Serious buyers. By targeted advertising within the network of NVM brokers, you only reach people who are truly interested.
  • Control the pace. You decide when you want to switch to a broader sale or still offer the property publicly.
  • Security during the transition. Silent sales are useful if you already have your eye on a new home or want to take some time before the next step.
  • Suitable for specific situations. Consider security reasons, divorce or sale of a higher-end home.

At homeup, you get all the benefits of silent sales, without the cost or stress of traditional real estate agents. You stay in control, we do the work. We present your home professionally, bring it to the attention of interested buyers, and handle everything from intake to final sale. Would you like to benefit from these advantages? Then engage us as a sales broker and let us sell your home within 2 weeks at no cost.

Why choose silent sales and how many silent sales application available

What are the advantages and disadvantages of silent sales?

A silent auction offers peace of mind, control and discretion, but it is not the best choice in every situation. As a seller, you decide whether that balance suits you. Below you can see at a glance the main advantages and disadvantages of silent sales.

Advantages Cons
More peace of mind and control over the sales process Less reach, so possibly fewer bids
No sign in garden or public offering Sales may take longer
Only serious and financially screened buyers Less visibility on Funda and other channels
Ideal for privacy needs or exclusive homes Possibly not the highest bid due to limited competition
You set the pace and can scale up later Not every broker offers silent sales this way
Silent sale has simultaneous advantages and disadvantages under certain conditions

Where can you find homes that are on silent auction?

Houses on silent sale are found in broker networks or through personal contacts in the market. They are deliberately not advertised publicly on Funda so that the seller maintains peace of mind and control over the process. Only interested buyers who fit the type of home and the conditions of the sale get a look behind the scenes.

Want to know where to find this hidden housing offer? Here are the places to look:

  • The network of homeup. Through homeup you get access to an exclusive network of homes that are not advertised anywhere else. We work with financially screened buyers, fixed prices and priority for first-time buyers and social tenants. So you can find homes that are truly for sale, with no bidding war, no rush and personalized assistance from start to key.
  • Networks of NVM brokers. Many brokers share their silent sales internally through closed exchange systems. Only colleagues or regular searchers see these offers.
  • Closed mailing lists and search profiles. Sign up as an active home seeker with a real estate agent. New quiet homes are often shared immediately with candidates who are already registered.
  • Exclusive homes at specialized offices. Some real estate agencies focus entirely on exclusive homes. They often operate without a sign in the yard, but have a steady group of reliable buyers.
  • Personal contacts within the market. Realtors often know which homes will soon be for sale even before they are advertised. By staying active in their network, you stay abreast of new opportunities.

At homeup, we bring buyers and sellers together through our own network of financially screened candidates. As a result, as a buyer, you know that the offer is reliable. In addition, as a seller, you know that your home will come to the attention of people who can actually buy. This keeps the process personal, safe and focused on results.

Property quietly for sale with no buy sign expressions for buyers moving in

Here's how to access the silent auction offer

You gain access to homeup's silent auction offerings by signing up within our own network. That network consists of homes that are not on Funda or other platforms. They are shared exclusively with house seekers who are seriously looking for their first home. homeup focuses primarily on first-time buyers and social renters who want to have a better chance of buying a home without endless bidding or market pressure.

This is how it works step by step

  • Subscribe to homeup. Subscribe to homeup's platform to access the silent sales network.
  • Establish your housing needs. Together with an advisor, determine what you are looking for, from location to price range and type of home.
  • Receive matches with available homes. Based on your profile, homeup automatically pairs you with homes that fit your needs.
  • View homes not listed anywhere else. You get access to exclusive listings that are not publicly advertised on Funda or other websites.
  • Get priority on new silent sales. As a starter or social tenant, homeup gives you priority on new homes within the network. This increases your chances of getting your first home quickly within reach.

Because all buyers within the homeup network are financially screened, the seller knows that you can actually buy the home. That makes the process fair, reliable and relaxed, with no overbidding or unnecessary pressure.

How can you quietly sell your home through the homeup network?

We discreetly present your home to a set group of financially screened buyers. Your home is not publicly advertised, but it is shared in a targeted way with people who fit your type of home. This is how you sell without a sign in the yard, but with certainty and control over the process.

homeup takes care of the entire process, from presentation to transfer. You pay no fees or commission, because we work as a free sales agent. The entire proceeds of the sale remain yours. Moreover, we offer price certainty: you sell for a fixed price based on the appraised value. So you know exactly where you stand, without worrying about negotiations or hidden costs.

Want to know if silent selling is right for you? Then request a free valuation. Together we will look at what your home is worth and which sales strategy best suits your situation.

{{cta}}

Frequently asked questions about silent sales

Do you still have questions about silent sales? Here are the most frequently asked questions, answered concisely and clearly. The answers will help you quickly understand what a silent auction is, why people choose it and how to access it. That way you'll know exactly if this way of selling suits you or just how to find a home in silent auction.

What is silent selling?

Silent sales involve selling a home without publicly advertising it on Funda or other platforms. The property is discreetly offered to a small group of active home seekers or financially screened buyers through the network of a real estate agent or a platform such as homeup.

Why do people put their homes on silent auction?

People choose silent sales to have more peace, control and privacy during the sale. There will be no sign in the yard and only serious buyers get the chance to view or make an offer. It is especially popular with sellers who are not in a hurry or value discretion.

How do you find out about silent sales?

You can find quiet sales through broker networks, private search profiles and platforms like homeup, where homes are not publicly advertised. By signing up with a real estate agent or through homeup's quiet sale network, you'll be the first to receive new home listings not seen anywhere else.

Which homes are on silent auction?

Silent sales often include exclusive homes, homes of people who value privacy or sellers who want to offer their homes quietly. Starter homes are also increasingly being sold quietly through platforms like homeup, where homes are visible only to trustworthy, financially screened buyers.

The key to your own front door starts with us.

A photograph of a woman leaning on a cabinet

Free sales broker?

Want to sell your home quickly and without cost? With homeup you arrange it easily. We take control, you keep the proceeds.

Questions or interest?

Makelaar

Sake van der Oord